At Plug in SEO it's great to hear when we help our customers to get more visitors to their web sites. Anne Currie used Plug in SEO for the launch of a new-look website for her company’s time tracking product, Qlockwork. The new site launched at the end of March, optimized based on Plug in SEO’s recommendations. What has the benefit been in just 5 weeks?
Anne is managing director of workingProgram Ltd, which offers IT consultancy alongside its flagship product, Qlockwork. The company had recognised that a standalone site for Qlockwork might be clearer for potential customers, and it was also time for a refreshed look-and-feel.
Operating on lean startup principles, there is very little cash for workingProgram to splash on marketing, so getting traffic to the new site through natural search and through inbound links is a clear priority.
Plug in SEO’s recommendations
When the new site was built, it seems Meta descriptions slipped through the net – this was easily corrected once it was highlighted by Plug in SEO’s website optimisation recommendations.
A big push has been on building inbound links to the new site. It was common sense for workingProgram to contact their existing list of bloggers who had previously written about Qlockwork, but many additional, relevant sites and conversations were located through Plug in SEO.
Despite their small budget workingProgram are investing in content creation. Says Anne “On Plug in SEO’s advice we’re now making the time to blog about time management and time tracking. We’re also creating different types of content – we’ve even dipped our toe in the water with making videos, which turns out to be easier than I anticipated, as well as good fun!”
Result: Visitors double in 5 weeks
For Qlockwork, it took around 3 weeks for search terms to first start appearing in the top 50 results.
“We’re thrilled that within a month, the new Qlockwork site is already getting more traffic than the workingProgram site was,” says Anne. “At present Qlockwork is getting most traffic from site referrals, so we still have some way to go with natural search – but we didn’t expect search results to materialize overnight. We have at least overtaken our old workingProgram site to rank most highly for the Qlockwork brand name! And the good news is that the charts are moving the right direction for our most important keywords.”
And... what we’ve learnt at Plug in SEO
workingProgram has given us a customers’-eye-view of what it’s like to use our Plug in SEO features. For example, it was quickly clear that our conversations recommendations started off too broad, and we’re tightening up the relevancy.
We’ll be paying a visit to Qlockwork again in a few weeks’ time to report back on how their traffic building is coming along.
We've been selected as one of the 21 finalists for Seedcamp Week '09! And you, dear Plug in SEO customer, will be feeling the benefits over the next couple of months.
Seedcamp nurtures European technology start ups by connecting companies like ours with "over 400 mentors from a top-tier network of company builders; including seed investors, serial entrepreneurs, product experts, HR and PR specialists, marketers, lawyers, recruiters, journalists and venture capitalists."
These leading lights in their areas of expertise will be mentoring us from 21-25th September to make Plug in SEO even better. We'll also be building relationships with some of the coolest and most useful products emerging in Europe.
We've had some great suggestions (many now implemented) through feedback.pluginseo.com so keep them coming and keep voting. Tell us what you think: fantastic, good, bad and ugly.
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This week traffic increased by 600% to pluginseo.com (nice!), causing a short period of time where my.pluginseo.com was slow and timing out (sorry). Please bear with us as we tackle these issues and follow @pluginseo on Twitter for updates.
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Seedcamp + You + Us: making Plug in SEO your indispensably simple SEO app.
Image by paulamarttila via Flickr