Interview with Matt Malden, Yield Software: Product Launch
Launch of Yield Software
- Automated search engine marketing
- New release incorporating an interface overhaul
- Promotional pricing starting at $129/month
- Aimed at search marketers spending $2,000-$20,000/month on paid search
When I last reviewed Yield Software the product was in beta and a little rough around the edges. Matt Malden, co-founder and CEO of Yield Software took the time to speak with me about the product prior to their live launch today.
Automated Search Marketing
The arena of search marketing, especially automation, is rife with hype and hyperbole. It's refreshing that Matt doesn't resort to the outlandish figures banded about by other products; instead focussing on the marketing productivity features applied to current manual optimization tasks.
Download the podcast to listen to Yield Software in the words of its founder.
Glimpse the Paid and Natural Search Productivity Features
Take a look inside the colourful product.
Review: Yield Software
PPC, SEO and analytics as a service
Update: Yield Software has launched with improvements since this review. There's a new interface, pricing and fixes. Listen to our interview with the founder, Matt Malden
- Undisclosed monthly fee
- Software-as-a-Service + JavaScript page tracking
- Automated PPC
- SEO analysis and advice
- Basic keyword tracking
- Conversion analytics
| Functionality | 3/5 | some functions are clearly broken but it shows a lot of promise |
| Interface | 4/5 | clean and easy to understand interface, clear direction |
| Value | ?/5 | undisclosed price tag |
| Support | ?/5 | Have venture capital in place but still in BETA and no client list |
