Interview with Matt Malden, Yield Software: Product Launch

Launch of Yield Software

• Automated search engine marketing
• New release incorporating an interface overhaul
• Promotional pricing starting at $129/month
• Aimed at search marketers spending $2,000-$20,000/month on paid search

When I last reviewed Yield Software the product was in beta and a little rough around the edges. Matt Malden, co-founder and CEO of Yield Software took the time to speak with me about the product prior to their live launch today.

Automated Search Marketing

The arena of search marketing, especially automation, is rife with hype and hyperbole. It's refreshing that Matt doesn't resort to the outlandish figures banded about by other products; instead focussing on the marketing productivity features applied to current manual optimization tasks.

Download the podcast to listen to Yield Software in the words of its founder.

Glimpse the Paid and Natural Search Productivity Features

Take a look inside the colourful product.