Tuesday, 10 February 2009

Review: Feedity RSS feed generator

Generate RSS feeds from HTML with ease

  • Simply define a start and end block of HTML for each feed item
  • Web based service
  • Free ad-supported edition
  • More feeds, support and SLA for $39 or $369/year
  • Limited to titles only
Functionality 3/5 very basic by allowing feed item titles only, but its simplicity is a plus over Dapper
Interface 4/5 easy to use, down to business
Value 4/5 good value to test the potential of feeds without up front development
Support 3/5 they offer an SLA but paid versions are email support only within 2 working days


Using RSS for SEO hasn't been adopted widely, partly due to the difficulty of generating feeds from database tables and back office systems. Whilst blogs and some content management systems (CMS) provide feed support out-of-the-box, enterprise adoption has been slow.

Feedity allows a web page to serve as the feed source. It handles the conversion to RSS once it knows the HTML blocks it should look for on a page.

Using RSS/Atom Feeds for SEO

Where feeds can aid your SEO efforts is by syndicating your frequently updated content to other sites to stimulate inbound links, pinging crawlers to increase their visit rate, and making it easy for customers to keep up-to-date with what they're interested in- equalling more repeat visits.


Feedity Introduces Feeds to Your Site

Feedity is very simple as it only allows linked item titles to be returned. A rich, engaging feed generally contains more than a single sentence title- it incorporates a description with images and multiple links to hook the reader into visting your site.

Additionally, as the feed is based on your HTML any code change could break the feed. These limitations shouldn't rule out its use however.

Where Feedity is immensely useful is allowing you to trial feeds without the up-front investment in the feed server software development, installation and infrastructure. Once it proves its worth then develop richer, deeper feeds.

Verdict

 A great way to get feeds up on your site fast, trialling them for SEO and customer experience.


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